Considerada una de las categorías más importantes, Titanium & Integrated juzga las entradas inscritas en base a tres criterios fundamentales: la calidad de la idea y la frescura de la creatividad; el nivel de riesgo y la puesta en práctica; y la coherencia de la idea del trabajo a través de diferentes canales.
En esta edición 16 piezas fueron premiadas por cumplir con estos criterios, los galardones entregados fueron: 1 Grand Prix, 1 Titanium Grand Prix, 5 Titanium Lions, 1 León de Oro, 3 Leones de Plata y 5 Leones de Bronce.
TITANIUM GRAND PRIX EMOJI ORDERING para Domino’s de CP+B Boulder, EEUU:
A continuación la lista de ganadores.
| Titanium and Integrated Lions Winners | ||||||
| Title | Advertiser | Entrant / Agency | Country | Production Company | Prize | |
| RE2PECT | JORDAN BRAND | WIEDEN+KENNEDY New York | USA | ARTS & SCIENCES Los Angeles | Grand Prix | |
| EMOJI ORDERING | DOMINO’S | CP+B Boulder | USA | Titanium Grand Prix | ||
| CLEVER BUOY | OPTUS | M&C SAATCHI Sydney | AUSTRALIA | Titanium Lion | ||
| ABLA FAHITA | CBC | J. WALTER THOMPSON CAIRO | EGYPT | J. WALTER THOMPSON ENTERTAINMENT Cairo | Titanium Lion | |
| BEER TOOTH IMPLANT | CCU | OGILVY & MATHER ARGENTINA Buenos Aires | ARGENTINA | HUINCA CINE Buenos Aires | Titanium Lion | |
| SAFETY TRUCK | SAMSUNG | LEO BURNETT ARGENTINA Buenos Aires | ARGENTINA | GLORIA FILMS Buenos Aires | Titanium Lion | |
| #LIKEAGIRL | PROCTER & GAMBLE | LEO BURNETT TORONTO / LEO BURNETT CHICAGO / LEO BURNETT LONDON / HOLLER London | CANADA | CHELSEA PICTURES Los Angeles | Titanium Lion | |
| NEWCASTLE BAND OF BRANDS | HEINKEN USA | DROGA5 New York | USA | CAVIAR Los Angeles | Gold Lion | |
| RED SOX: GREEN MONSTER | BENJAMIN MOORE | THE MARTIN AGENCY Richmond | USA | ELEMENT Boston | Silver Lion | |
| GROCERIES NOT GUNS | MOMS DEMAND ACTION FOR GUN SENSE IN AMERICA | GREY CANADA Toronto | CANADA | Silver Lion | ||
| SOCIAL SAVVY BURGLAR | ALLSTATE INSURANCE COMPANY | LEO BURNETT CHICAGO | USA | HELO Los Angeles | Silver Lion | |
| MONTY’S CHRISTMAS | JOHN LEWIS PARTNERSHIP | ADAM&EVEDDB London | UNITED KINGDOM | BLINK PRODUCTIONS London | Bronze Lion | |
| HORSE WITH HARDEN | FOOT LOCKER | BBDO NEW YORK | USA | THE KITCHEN @ BBDO New York | Bronze Lion | |
| LOVE HAS NO LABELS | ADCOUNCIL | R/GA New York | USA | PERSUADE & INFLUENCE Los Angeles / BREWSTER PARSONS Los Angeles | Bronze Lion | |
| EMILY’S OZ | COMCAST/XFINITY | GOODBY SILVERSTEIN & PARTNERS NY New York | USA | BISCUIT FILMWORKS Los Angeles / ROCK PAPER SCISSORS New York / A52 Santa Monica | Bronze Lion | |
| RISK EVERYTHING | NIKE | WIEDEN+KENNEDY Portland / RAZORFISH Seattle | USA | PASSION PICTURES London | Bronze Lion | |
| Total: 16 | ||||||
KVYV
MarketingActivo es Media Supporter del Festival Cannes Lions
