Foto: PRESS CONFERENCE TITANIUM © GettyImages
13 fueron los ganadores de la categoría «Titanium& Integrated» de Cannes Lions 2014. Japón se llevó el Titanium Gran Prix con «SOUND OF HONDA / AYRTON SENNA 1989» desarrollada por DENTSU Tokyo y Reino Unido fue el acreedor del Integrated Gran Prix con «SORRY I SPENT IT ON MYSELF» creada por ADAM&EVEDDB London.
Los Leones de Titanium fueron para Emiratos Árabes y Estados Unidos.
Aquí el detalle de los ganadores:
Pieza | Anunciante | Agencia | País | Premio |
SOUND OF HONDA / AYRTON SENNA 1989 | HONDA MOTOR CO. | DENTSU Tokyo | JAPAN | Titanium Grand Prix |
SORRY I SPENT IT ON MYSELF | HARVEY NICHOLS | ADAM&EVEDDB London | UNITED KINGDOM | Integrated Grand Prix |
THE AUTOCOMPLETE TRUTH | UN WOMEN | MEMAC OGILVY Dubai | UNITED ARAB EMIRATES | Titanium Lion |
PROJECT DANIEL: 3D PRINTING PROSTHETIC ARMS FOR CHILDREN OF WAR-TORN SUDAN | NOT IMPOSSIBLE LABS | THE EBELING GROUP New York / NOT IMPOSSIBLE LABS Venice | USA | Titanium Lion |
UNLOAD YOUR 401K | STATES UNITED TO PREVENT GUN VIOLENCE | GREY NEW YORK | USA | Titanium Lion |
LIVE TEST SERIES INTEGRATED CAMPAIGN | VOLVO TRUCKS | FORSMAN & BODENFORS Gothenburg | SWEDEN | Gold Lion |
IF ONLY FOR A SECOND | MIMI FOUNDATION | LEO BURNETT FRANCE Paris | FRANCE | Silver Lion |
IF WE MADE IT | HEINEKEN | DROGA5 New York | USA | Silver Lion |
BEAR & HARE | JOHN LEWIS | ADAM&EVEDDB London | UNITED KINGDOM | Bronze Lion |
DO NOT FRIGHTEN PRESIDENT PUTIN | AMNESTY INTERNATIONAL THE NETHERLANDS | BVH IDENTITY DRIVEN ADVERTISING Rotterdam | THE NETHERLANDS | Bronze Lion |
CHAPTER TWO | PRUDENTIAL | DROGA5 New York | USA | Bronze Lion |
THE SCARECROW | CHIPOTLE MEXICAN GRILL | CREATIVE ARTISTS AGENCY Los Angeles | USA | Bronze Lion |
OLD SPICE HAIR CARE INTEGRATED CAMPAIGN | OLD SPICE | WIEDEN+KENNEDY Portland | USA | Bronze Lion |