La categoría Outdoors es la que mayor cantidad de piezas inscritas tiene en el festival, llega a un total de 4.716 de las cuales 1,032 registros pertenecen a América Latina. Por consecuencia en esta edición Cannes Lions ha sido una de las categorías con mayor expectativa.
Hay que destacar que en total se entregaron 110 premios de los cuales casi un cuarto se gana América Latina, siempre como gran representante es Brasil que inscribió 470 piezas en total, mientras que Ecuador inscribió 6 piezas.
Argentina se lleva 5 premios:
|
Client |
Product |
Entrant / Idea Creation |
Country |
Production |
Prize |
Award |
|
LABORATORIOS FECOFAR |
FECOFAR LAXATIVE |
DHÉLET Y&R LATAM, Buenos Aires |
ARGENTINA |
Bronze Lion Campaign |
Bronze Lion |
|
|
LABORATORIOS FECOFAR |
FECOFAR LAXATIVE |
DHÉLET Y&R LATAM, Buenos Aires |
ARGENTINA |
Bronze Lion Campaign |
||
|
VOLKSWAGEN |
DISTANCE CONTROL |
DDB ARGENTINA, Buenos Aires |
ARGENTINA |
BUENA VISTA FOTOGRAFIA Buenos Aires |
Bronze Lion CampaignBronze Lion |
|
|
VOLKSWAGEN |
DISTANCE CONTROL |
DDB ARGENTINA, Buenos Aires |
ARGENTINA |
BUENA VISTA FOTOGRAFIA Buenos Aires |
Bronze Lion Campaign |
|
|
PERFIL |
INSTITUTIONAL |
MERCADO McCANN, Buenos Aires |
ARGENTINA |
Bronze Lion |
Bronze Lion |
|
Brasil se lleva 24 premios:
|
Title |
Client |
Product |
Entrant / Idea Creation |
Country |
Production |
Prize |
Award |
|
GREY GATE |
MAN LATIN AMERICA |
VOLKSWAGEN TRUCKS |
ALMAPBBDO, São Paulo |
BRAZIL |
ALMAPBBDO São Paulo / ZOMBIE STUDIO São Paulo |
Gold Lion Campaign |
Gold Lion |
|
WHITE GATE |
MAN LATIN AMERICA |
VOLKSWAGEN TRUCKS |
ALMAPBBDO, São Paulo |
BRAZIL |
ALMAPBBDO São Paulo / ZOMBIE STUDIO São Paulo |
Gold Lion Campaign |
|
|
DOG CHANNEL |
MARS PET |
PEDIGREE |
ALMAPBBDO, São Paulo |
BRAZIL |
ALMAPBBDO São Paulo / TRATOR FILMES São Paulo / LUCHA LIBRE AUDIO São Paulo |
Gold Lion |
Gold Lion |
|
THE CLICHÉ |
HEINEKEN |
INSTITUTIONAL |
PUBLICIS BRASIL, São Paulo |
BRAZIL |
PUBLICIS BRASIL São Paulo |
Gold Lion |
Gold Lion |
|
CEO |
GETTY IMAGES |
GETTY IMAGES |
ALMAPBBDO, São Paulo |
BRAZIL |
ALMAPBBDO São Paulo / PILOTO TV São Paulo / SATELITE AUDIO São Paulo |
Silver Lion Campaign |
Silver Lion |
|
SUPERMARKET |
GETTY IMAGES |
GETTY IMAGES |
ALMAPBBDO, São Paulo |
BRAZIL |
ALMAPBBDO São Paulo / PILOTO TV São Paulo / SATELITE AUDIO São Paulo |
Silver Lion Campaign |
|
|
HOUSEKEEPER |
GETTY IMAGES |
GETTY IMAGES |
ALMAPBBDO, São Paulo |
BRAZIL |
ALMAPBBDO São Paulo / PILOTO TV São Paulo / SATELITE AUDIO São Paulo |
Silver Lion Campaign |
|
|
ENDLESS ENERGY |
ALPARGATAS |
HAVAIANAS |
ALMAPBBDO, São Paulo |
BRAZIL |
ALMAPBBDO São Paulo / MOTOR NIVEO São Paulo / GELMI ESTÚDIO DE ARTE São Paulo / BLACK MADRE São Paulo |
Silver Lion Campaign |
Silver Lion |
|
INSTANT FRIENDSHIP |
ALPARGATAS |
HAVAIANAS |
ALMAPBBDO, São Paulo |
BRAZIL |
ALMAPBBDO São Paulo / MOTOR NIVEO São Paulo / GELMI ESTÚDIO DE ARTE São Paulo / BLACK MADRE São Paulo |
Silver Lion Campaign |
|
|
DELICIOUS HAPPINESS |
ALPARGATAS |
HAVAIANAS |
ALMAPBBDO, São Paulo |
BRAZIL |
ALMAPBBDO São Paulo / MOTOR NIVEO São Paulo / GELMI ESTÚDIO DE ARTE São Paulo / BLACK MADRE São Paulo |
Silver Lion Campaign |
|
|
PURE SPONTANEITY |
ALPARGATAS |
HAVAIANAS |
ALMAPBBDO, São Paulo |
BRAZIL |
ALMAPBBDO São Paulo / MOTOR NIVEO São Paulo / GELMI ESTÚDIO DE ARTE São Paulo / BLACK MADRE São Paulo |
Silver Lion Campaign |
|
|
FREE SPIRIT |
ALPARGATAS |
HAVAIANAS |
ALMAPBBDO, São Paulo |
BRAZIL |
ALMAPBBDO São Paulo / MOTOR NIVEO São Paulo / GELMI ESTÚDIO DE ARTE São Paulo / BLACK MADRE São Paulo |
Silver Lion Campaign |
|
|
CUP |
ALPARGATAS |
HAVAIANAS |
ALMAPBBDO, São Paulo |
BRAZIL |
ALMAPBBDO São Paulo / MOTOR NIVEO São Paulo / GELMI ESTÚDIO DE ARTE São Paulo / BLACK MADRE São Paulo |
Silver Lion Campaign |
Silver Lion |
|
MATCHES |
ALPARGATAS |
HAVAIANAS |
ALMAPBBDO, São Paulo |
BRAZIL |
ALMAPBBDO São Paulo / MOTOR NIVEO São Paulo / GELMI ESTÚDIO DE ARTE São Paulo / BLACK MADRE São Paulo |
Silver Lion Campaign |
|
|
BOWL |
ALPARGATAS |
HAVAIANAS |
ALMAPBBDO, São Paulo |
BRAZIL |
ALMAPBBDO São Paulo / MOTOR NIVEO São Paulo / GELMI ESTÚDIO DE ARTE São Paulo / BLACK MADRE São Paulo |
Silver Lion Campaign |
|
|
TEQUILA |
SANTA CASA DE MISERICÓRDIA DE SÃO PAULO |
INSTITUTIONAL |
Y&R BRAZIL, São Paulo |
BRAZIL |
Bronze Lion Campaign |
Bronze Lion |
|
|
GIN |
SANTA CASA DE MISERICÓRDIA DE SÃO PAULO |
INSTITUTIONAL |
Y&R BRAZIL, São Paulo |
BRAZIL |
Bronze Lion Campaign |
||
|
VODKA |
SANTA CASA DE MISERICÓRDIA DE SÃO PAULO |
INSTITUTIONAL |
Y&R BRAZIL, São Paulo |
BRAZIL |
Bronze Lion Campaign |
||
|
OLD LADY/YOUNG MAN |
MARS PET |
PEDIGREE |
ALMAPBBDO, São Paulo |
BRAZIL |
ALMAPBBDO São Paulo |
Bronze Lion Campaign |
Bronze Lion |
|
WOMAN/MONK |
MARS PET |
PEDIGREE |
ALMAPBBDO, São Paulo |
BRAZIL |
ALMAPBBDO São Paulo |
Bronze Lion Campaign |
|
|
SOLDIER/HIPPIE |
MARS PET |
PEDIGREE |
ALMAPBBDO, São Paulo |
BRAZIL |
ALMAPBBDO São Paulo |
Bronze Lion Campaign |
|
|
NOSFERATU |
GETTY IMAGES |
GETTY IMAGES |
ALMAPBBDO, São Paulo |
BRAZIL |
ALMAPBBDO São Paulo / GETTY IMAGES Brazil / PUNCH AUDIO São Paulo / SLIKLAND São Paulo / BLACK MADRE São Paulo |
Bronze Lion |
Bronze Lion |
|
INEQUALITY COURTS |
ESPNW |
INSTITUTIONAL |
AFRICA, São Paulo |
BRAZIL |
LA CARRETERA FILMES São Paulo / KALANGUS São Paulo |
Bronze LionBronze Lion |
|
|
VR VACCINE |
HERMES PARDINI |
DIAGNOSIS LAB |
OGILVY BRASIL, São Paulo |
BRAZIL |
SONIDO São Paulo / VETOR FILMES São Paulo / SHUTTERSTOCK New York |
Bronze LionBronze Lion |
|
Chile se lleva 2 premios:
|
Title |
Client |
Product |
Entrant / Idea Creation |
Country |
Production |
Prize |
Award |
|
JOHN |
MONDELEZ |
TOBLERONE |
MUSEO, Santiago |
CHILE |
Silver Lion Campaign |
Silver Lion |
|
|
JFK |
MONDELEZ |
TOBLERONE |
MUSEO, Santiago |
CHILE |
Silver Lion Campaign |
Colombia se lleva 1 oro y 2 bronces:
|
Title |
Client |
Product |
Entrant / Idea Creation |
Country |
Production |
Prize |
Award |
|
PAYPHONE BANK |
TIGO-UNE |
PAYPHONE MICRO SAVINGS ACCOUNT |
GREY COLOMBIA, Bogotá |
COLOMBIA |
LA OCTAVA Bogotá |
Gold LionGold Lion |
|
|
BREASTFEEDING MANNINQUIES |
Amigos de la Lactancia and Coalition brands |
Amigos de la Lactancia |
J. WALTER THOMPSON COLOMBIA, Bogotá |
COLOMBIA |
Bronze Lion |
Bronze Lion |
|
|
PAYPHONE BANK |
TIGO-UNE |
PAYPHONE MICRO SAVINGS ACCOUNT |
GREY COLOMBIA, Bogotá |
COLOMBIA |
LA OCTAVA Bogotá |
Bronze Lion |
Bronze Lion |
México se lleva 3 oros:
|
Title |
Client |
Product |
Entrant / Idea Creation |
Country |
Production |
Prize |
Award |
|
BORDERS SAN LUIS RIO COLORADO |
AEROMEXICO |
AEROMEXICO |
OGILVY & MATHER, Mexico City |
MEXICO |
OGILVY & MATHER Mexico City |
Gold Lion CampaignGold Lion |
|
|
BORDERS CIUDAD JUAREZ |
AEROMEXICO |
AEROMEXICO |
OGILVY & MATHER, Mexico City |
MEXICO |
OGILVY & MATHER Mexico City |
Gold Lion Campaign |
|
|
BORDERS RIO BRAVO |
AEROMEXICO |
AEROMEXICO |
OGILVY & MATHER, Mexico City |
MEXICO |
OGILVY & MATHER Mexico City |
Gold Lion Campaign |
|
