Ecuador no tiene piezas en esta lista corta, en la que se encuentran 39 piezas provenientes de LATAM entre 371 piezas que concursan. El resultado de los ganadores de esta categoría será el día 20 de junio en la ceremonia de premiación.
A continuación presentamos la lista corta de las 39 piezas, en la que encontrarán los detalles:
| Shortlist (Promo & Activation Lions) | |||||||||
| Cannes Lions 2016 – Latam Pieces | |||||||||
| Cat. No | Entry No | Title | Client | Product | Entrant Company | Country | Agency | ||
| 1 | A01/016 | 00061 | THE FAIREST NIGHT OF ALL | AB INBEV | ANDES BEER | DEL CAMPO SAATCHI & SAATCHI Buenos Aires | ARGENTINA | DEL CAMPO SAATCHI & SAATCHI Buenos Aires | |
| 2 | A01/082 | 02731 | FRONT PAGE PACK | CIA CACIQUE DE CAFÉ SOLUVEL | CAFÉ PELÉ | LEW’LARA\TBWA São Paulo | BRAZIL | LEW’LARA\TBWA São Paulo | |
| 3 | A07/009 | 02908 | ANTI-RIVAL VACCINE | BANDSPORTS | CORPORATE IMAGE | OGILVY BRASIL São Paulo | BRAZIL | OGILVY BRASIL São Paulo | |
| 4 | A08/027 | 02261 | 38 YEARS LATER | TRIPLE S | TRIPLE S ADVANTAGE | J. WALTER THOMPSON PUERTO RICO San Juan | PUERTO RICO | J. WALTER THOMPSON PUERTO RICO San Juan | |
| 5 | A10/021 | 02861 | WORDS TO WATCH | EASY WAY LANGUAGE CENTER | INSTITUTIONAL | LDC São Paulo | BRAZIL | LDC São Paulo | |
| 6 | A11/039 | 02357 | WHAT FAMILY MEANS | HOUAISS DICTIONARY | DICTIONARY | NBS Rio de Janeiro | BRAZIL | NBS Rio de Janeiro | |
| 7 | A11/066 | 02204 | THE BULLETPEN | MINISTRY OF NATIONAL EDUCATION COLOMBIA | MINISTRY OF NATIONAL EDUCATION | McCANN COLOMBIA Bogotá | COLOMBIA | McCANN COLOMBIA Bogotá | |
| 8 | A12/039 | 02313 | PEPITO | GFR MEDIA | PRIMERA HORA | McCANN San Juan | PUERTO RICO | McCANN San Juan / HAROLD JESSURUN San Juan | |
| 9 | A12/041 | 02945 | MANBOOBS | MACMA | BREAST CANCER AWARENESS | DAVID Buenos Aires | ARGENTINA | DAVID Buenos Aires | |
| 10 | A13/028 | 00967 | DON’T LOOK AWAY | USHER | INTERACTIVE MUSIC VIDEO | AKQA São Paulo | BRAZIL | AKQA São Paulo | |
| 11 | A14/032 | 02341 | DONATE THE BARS | ATADOS | BLACK BARS | J. WALTER THOMPSON BRAZIL São Paulo | BRAZIL | J. WALTER THOMPSON BRAZIL São Paulo | |
| 12 | A14/057 | 02412 | CHOCÓ TO DANCE | JPGC FOUNDATION | SCHOLARSHIPS FUND | MULLENLOWE SSP3 Bogotá D.C. | COLOMBIA | MULLENLOWE SSP3 Bogotá D.C. | |
| 13 | A14/087 | 02732 | BRAILLE BRICKS | DORINA NOWILL FOUNDATION | INSTITUTIONAL | LEW’LARA\TBWA São Paulo | BRAZIL | LEW’LARA\TBWA São Paulo | |
| 14 | B01/021 | 00062 | THE FAIREST NIGHT OF ALL | AB INBEV | ANDES BEER | DEL CAMPO SAATCHI & SAATCHI Buenos Aires | ARGENTINA | DEL CAMPO SAATCHI & SAATCHI Buenos Aires | |
| 15 | B01/100 | 02937 | THE REAL ICE COLD COCA-COLA. | COCA-COLA. | COCA-COLA | OGILVY & MATHER COLOMBIA Bogotá | COLOMBIA | OGILVY & MATHER COLOMBIA Bogotá | |
| 16 | B03/018 | 01623 | RESTING HOUSE BILLBOARD | SODIMAC HOMECENTER | SODIMAC HOMECENTER | McCANN LIMA | PERU | McCANN LIMA | |
| 17 | B04/049 | 02396 | PAPER GLASSES | SAVE THE CHILDREN AND SANTILLANA | CHILDREN EDUCATION | GREY MÈXICO Mexico City | MEXICO | GREY MÈXICO Mexico City | |
| 18 | B04/117 | 01381 | LIFESAVER BACKPACK | LUKI | CHILDREN FRUIT SNACK | J. WALTER THOMPSON COLOMBIA Bogotá | COLOMBIA | J. WALTER THOMPSON COLOMBIA Bogotá | |
| 19 | B05/033 | 00198 | LAY´S MAXX SUPERCLÁSICO | PEPSICO FOOD | LAY´S MAXX | BBDO ARGENTINA Buenos Aires | ARGENTINA | BBDO ARGENTINA Buenos Aires | |
| 20 | B06/057 | 02733 | FRONT PAGE PACK | CIA CACIQUE DE CAFÉ SOLUVEL | CAFÉ PELÉ | LEW’LARA\TBWA São Paulo | BRAZIL | LEW’LARA\TBWA São Paulo | |
| 21 | B08/032 | 02273 | PERISCOPE SIGN LANGUAGE | ICE | KÖLBI | PUBLIMARK LOWE San José | COSTA RICA | PUBLIMARK LOWE San José | |
| 22 | B08/069 | 03415 | TRUTH DETECTOR | 89 FM | 89 FM | DDB BRASIL São Paulo | BRAZIL | DDB BRASIL São Paulo | |
| 23 | B08/070 | 02992 | #DONATEFORPRISCILA | CLUBE SANGUE BOM | INSTITUTIONAL | LEO BURNETT TAILOR MADE São Paulo | BRAZIL | LEO BURNETT TAILOR MADE São Paulo | |
| 24 | B09/008 | 01627 | RESTING HOUSE BILLBOARD | SODIMAC HOMECENTER | SODIMAC HOMECENTER | McCANN LIMA | PERU | McCANN LIMA | |
| 25 | B09/046 | 02314 | PEPITO | GFR MEDIA | PRIMERA HORA | McCANN San Juan | PUERTO RICO | McCANN San Juan / HAROLD JESSURUN San Juan | |
| 26 | C01/041 | 00968 | DON’T LOOK AWAY | USHER | INTERACTIVE MUSIC VIDEO | AKQA São Paulo | BRAZIL | AKQA São Paulo | |
| 27 | C01/060 | 02862 | WORDS TO WATCH | EASY WAY LANGUAGE CENTER | INSTITUTIONAL | LDC São Paulo | BRAZIL | LDC São Paulo | |
| 28 | C01/087 | 03173 | THE BIG DATA TAKEDOWN | ACTIONEARTH.ORG | ORGANIZATION | CIRCUS GREY Lima | PERU | CIRCUS GREY Lima | |
| 29 | C01/101 | 02045 | COLORMAPS | PPG COMEX | COMEX | J. WALTER THOMPSON MEXICO Mexico City | MEXICO | J. WALTER THOMPSON MEXICO Mexico City / GOOGLE THE ZOO Mexico City | |
| 30 | C02/152 | 02071 | CALL CENTER | ANHEUSER-BUSCH INBEV MEXICO | VICTORIA BEER | J. WALTER THOMPSON MEXICO Mexico City | MEXICO | J. WALTER THOMPSON MEXICO Mexico City | |
| 31 | C02/164 | 02994 | VIGILANT WALLPAPERS | JEEP | INSTITUTIONAL | LEO BURNETT TAILOR MADE São Paulo | BRAZIL | LEO BURNETT TAILOR MADE São Paulo | |
| 32 | C03/190 | 02949 | MANBOOBS | MACMA | BREAST CANCER AWARENESS | DAVID Buenos Aires | ARGENTINA | DAVID Buenos Aires | |
| 33 | C03/220 | 02995 | SAMSUNG GALAXY SURFBOARD | SAMSUNG | INSTITUTIONAL | LEO BURNETT TAILOR MADE São Paulo | BRAZIL | LEO BURNETT TAILOR MADE São Paulo | |
| 34 | C04/068 | 02361 | WHAT FAMILY MEANS | HOUAISS DICTIONARY | DICTIONARY | NBS Rio de Janeiro | BRAZIL | NBS Rio de Janeiro | |
| 35 | C04/081 | 03388 | MASHIMACHINE | 4PELAGATOS.COM | ONLINE JOURNAL | LEO BURNETT MÉXICO | MEXICO | LEO BURNETT MÉXICO | |
| 36 | C04/097 | 02950 | SNAP KING | BURGER KING ARGENTINA | GRILL HERITAGE | DAVID Buenos Aires | ARGENTINA | DAVID Buenos Aires | |
| 37 | E01/087 | 03293 | THE LUCK OF BEING CHILEAN | POLLA CHILENA DE BENEFICIENCIA | POLLA CHILENA DE BENEFICIENCIA | PROLAM Y&R Santiago | CHILE | PROLAM Y&R Santiago | |
| 38 | E02/134 | 02952 | SNAP KING | BURGER KING ARGENTINA | GRILL HERITAGE | DAVID Buenos Aires | ARGENTINA | DAVID Buenos Aires | |
| 39 | E02/137 | 02205 | THE BULLETPEN | MINISTRY OF NATIONAL EDUCATION COLOMBIA | MINISTRY OF NATIONAL EDUCATION | McCANN COLOMBIA Bogotá | COLOMBIA | McCANN COLOMBIA Bogotá | |
Foto: © GettyImages / CannesLions2016
