Un análisis de la situación actual que enfrentan los ejecutivos de marketing en la dirección de las empresas junto a nuestro invitado Juan Yepez, director de Educación Continua de la UDLA.

Quito, 31 de enero de 2023.- Las empresas tienen que gestionar su marketing de la mejor manera definitivamente y en realidad dependiendo del tamaño de cada una de las organizaciones, también esta  será acorde a  la estructura del equipo, pero definitivamente la gestión qué equipo desarrolle deberá ser la óptima porque cada vez el entorno es más competitivo.

Hoy en día vemos cómo las organizaciones están interactuando más para ganar el mercado, las estrategias y las acciones que estas realizan deben cumplir sus objetivos para poder llevarse el pastel que cada organización quiere tener acorde al mercado al que apuntan.

Un punto importante para abordar es la preparación de los ejecutivos no solamente de alto nivel, sino también de temas personalizados para empresas, profesionales y además para los jóvenes, se puede observar que en la Udla Educación Continua se centran en temas de interés general y sobre todo buscan que su comunidad sea exitosa.  

Efectivamente se puede ver muchos profesionales con un trayectoria de más de 20 años y que entonces su edad estará sobre los 40 años, pero también se nota lo que se menciona que hay muchos jóvenes introduciendo al ámbito del marketing. En la institución Udla se ve reflejado estos casos como profesionales; que ya cuentan su experiencia y nuevos profesionales que están ganando experiencia en el campo. Un factor importante que se observa hoy en día es que así como los profesionales ganan experiencia el campo del marketing va transformándose de un marketing tradicional a un digital. 

El objetivo principal de capacitarse continuamente es el aprender a trabajar en diferentes entornos y a su vez aprender a solucionar conflictos que se presenten. Otro factor crucial es que se debe aprender a trabajar en equipo ya que gracias a esto uno puede volverse un genio, pero si no trabajas en equipo nadie te va a integrar; es cierto que también hay temas de liderazgo súper importantes que tenemos que empezar a pensar en algún momento, por ejemplo en el caso de tener gente a cargo y por lo tanto tiene que ir buscando destrezas de liderazgo para poder manejar un equipo del futuro y muchas otras; Otro factor clave es el manejo de las emociones normalmente en el día día dentro de la organización no todo es color de rosa sino más bien te encuentras con problemas internos y externos y si tu no puedes controlar estas situaciones vas a tener problemas. Por lo cual es importante aprender a desarrollar las destrezas blandas para tener un mejor desarrollo profesional y personal.

El principal objetivo que tiene Udla Educación Continua es el nivel de conocimiento que se crea mediante una capacitación a través de una enseñanza práctica que permiten al estudiante desarrollar sus capacidades blandas.

 

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